Be Ainslie

About This Project

As a not-for-profit organisation, Ainslie Group’s primary objective is to give back to the community. Be.giving is an opportunity for community groups, schools, sports clubs or charities to receive a cash donations from the Ainslie Group.

I was asked to design branding and produce collateral that complimented the notions of charity and generosity.

Be. Ainslie was initially created to reflect the petals of a flower – with 5 petals representing 5 sectors of the initiative.

This was so the petals could be taken away to be applied to our everyday lives and then placed back together again to highlight the sense of togetherness and belonging. Be Giving, Be understanding, Be Authentic, Be Inclusive.

Credit: project created under the 
employment of Daily Press